This is the badge B&B proudly displayed in March of 2008.
The comfort shoe industry has been booming lately, as Crocs and Uggs try to dig themselves out of the ugly, publicly unacceptable hole they’ve been living in since their birth. You’d never believe me if I showed you some of their new designs – I’m almost… considering advocating them as a fashionable brand!
They’re definitely trying to catch the ever-wandering gaze of the fashionable community at large with their YOU by Crocs line. They’ve titled all of their new kicks with such proud, ambitions names as “Fabulous Fashionista, “Complicated Contessa“, and “Daring Diva“. Even “Mischievous Minx” made her way into the new Crocs family. While the majority of non-boot pieces stay under $100 (when on sale, anyway), boot lovers will have to cough up somewhere in the range of $220 retail for a pair of YOU by Crocs kicks.
Take a look at some of their new designs and tell me, honestly… Do they make you reconsider Crocs as a brand?
Oh, I also have to add that their mini-descriptions for each shoe are pretty ambitious, as well… Here’s the blurb about the Unquestionable Queen:
regal and refined, the unquestionable queen is the connoisseur of all things fashionable
Don’t even get me started on the lack of capital letters and necessary punctuation… And yes, I refuse to edit on their behalf. If they can convince America to wear rubber shoes in public, they can withstand some ridicule from a snooty fashion blogger.
the impossible girl’s sense of adventure is firmly supported and her heels elevate her from the rest of the crowd
I dig the red… I dig the heel… But do I dig the crazy ’70s buttons on the side?
Top Shelf Leather
stir things up in this sexy spin on the classic mary jane
(I’m pretty sure they’ve taken all the sex out of Mary Jane by slapping a huge, plastic wedge on her ass.)
mischief follows the minx wherever she goes. she knows that a flirtatious twinkle will keep her one step ahead of all that surround her
Cute story, but a bootie with a kitten heel screams “school marm” to me.
vivacious and provocative, the contessa struts her stuff with cool self-confidence
It pains me to see how close they were to doing this boot really well… And hey, who knows – it might look acceptable on.
So, what do you think? Obviously my commentary is a touch on the harsh side… I’ve been burned, what can I say?! However, I can’t ignore the vast improvements upon their designs. Plus, the fact that they’re all waterproof, ergonomic, recyclable and odor resistant (glamorous selling point!) definitely wins my momentary affection.
How did these new ideas sit with you? Tell me in the comments!