Paper dolls have always been kind of a romantic idea.
When you’re dressing a paper doll as a child, you’re never thinking about what the popular thing to wear would be, your doll didn’t run in socialite groups, and she wasn’t chuckled at for wearing two-seasons-ago Gucci. Playing with paper dolls was an exercise in discovery, and for some of us, grew into an obsession.
One of my favorite indie brands, Madras 641 or M641, has released their Spring 2010 lookbook (Summer to release in a few weeks!) for their collection entitled “Paperdolls”. The collection has been broken into two parts, the first is “Memorable Escape” and the latter, “Ornamental Reverie“.
That last photo is my favorite.
And, yes, M641 is another one of those rare “affordable” independent brands.