Sitting at home alone on a Saturday night (hey, it’s by choice…?) makes you think about some interesting things.
“Do octopodi get sore?”
“Does the girl across the hall worship Satan?”
“How does the skin of an onion get so papery?”
“Why can’t my refrigerator refill itself?”
Then I came across a question that not only pertains to, you know, reality a bit more than the others, but that you could answer for me!
Do product photos affect your perception of the product?
For instance, when you see a dress that you’re attracted to, are you more or less willing to purchase it based on how the product is displayed?
Example: Helmut Lang’s Spring 09 RTW collection featured this amazing silk dress that has a Daddy Long Legs spider printed on the left breasty-shoulder area. I found it in three different places (including March ’09 Lucky Magazine, where the product was laying flat):
(Sorry it’s small.) One of the photos is from Style.com, one is from Bloomingdales and the other from Zoe. Obviously, they’re all the same dress… Or IS it obvious?
The dress on the left looks less like silk, more like jersey… Very matte, and very white. The dress in the center looks very shiny and silky, but easily wrinkles and wide. The dress on the right is very well worn by that model. The draping is perfect, but the garment doesn’t look all that shiny and, maybe it’s me, but it looks a little more yellow and cream-colored than the other two (and the description of the product, which says “white”).
Personally, I’d buy the dress after seeing it on the third model (far right). It looks smooth, soft, easy, and… well, more like a designer garment.
So which product would you purchase, if they were all the same price? Would you choose one over the other? None? Are they all “just a dress on a body”?
Let me know in the comments.