(A)DD: It! Cosmetics Naturally Pretty Eyeshadow Palette for 50% Off

It Cosmetics just randomly popped into my life when I was researching eyeliners and came across their No-Tug Gel Eyeliner Pencil, which piqued my interest. After looking into their products more, and reading tons of reviews, I’ve concluded that It Cosmetics belongs on my to-try list.

With a serious focus on reducing the signs of aging, It Cosmetics churns out products that are loaded with pigment and mixed with luxurious skincare elements like silk and collagen.

At Ulta today, you can pick up the It Cosmetics Naturally Pretty Eyeshadow Palette for 50% off of its extravagant $40+ price tag. For $21, you’ll get 14 silk-infused, matte eyeshadow shades along with one pearl-transforming shade that turns any matte shadow into a lightly shimmering shade of the same hue.

It Cosmetics Naturally Pretty Palette

15 eye shadows for $21 isn’t a bad deal at all when you consider the reputation of the company and the actual shades included. $42 is kind of a lot to ask, in my opinion, but $21 I can do. I love all of the shades and how neutral they are, despite their colorfulness.

The palette includes the aforementioned “pearl transform,” as well, so that kind of doubles your value if you think about it… It’s a really beautiful palette and I can’t think of any shades that I would be missing. Also, if legitimacy is your concern, Ulta displays a 4.3/5 star rating from over 250 reviews. That’s a pretty damn good sign, if you ask me!

Check it out!: It Cosmetics Naturally Pretty Palette, $21 (was $42) at Ulta

This palette is also conveniently cruelty-free, paraben-free, sulfate-free, talc-free, and fragrance-free!