As far as BOGOs go, this one is a standard Buy One, Get One Free except it requires you to buy two… but then you get two free. Buy two, get two free. It’s kind of good if you want more than a few things from Ulta’s affordable home line of cosmetics, brushes, and tools, Ulta Collection.

You can mix and match pieces from the collection as long as you have at least four items in your cart!

Ulta's BOGO Buy Two Get Two SaleClockwise-ish from top left:

Ulta Color Correcting Concealer Stick, $12.50
Super Stretch Fiber Mascara, $10
Beautifully Bare Eyeshadow Palette, $10
Crease Brush, $10
Extreme Wear Eyeshadow Primer, $12
Super Shiny Lip Butter, $8
Brow Expert Compact, $12
Beauty Wedges, $1.99
Illuminating Powder, $10

If this were any old department store’s home brand, I would be wary, but if there’s any brand that knows makeup, it’s The Big Guys: Ulta, Sephora, Boots, etc. These are the companies whose makeup brands I would be much more comfortable taking a chance on than, say, Target or 7-11.

You’ll need to have 4 items in your cart in order to see the deal reflected. But you really can get two of every four products you buy for free. The two least expensive, of course, but two nonetheless.

An Ulta product I would warn against, from personal experience, is the “professional” manicure kit. The metal is rough-edged and feels cheap, the clippers won’t cut through thick nails (mine aren’t like acrylics or anything, just healthy), and using the metal nail file makes me shudder. Not worth it, and definitely not “professional.”

A product I would recommend from personal experience — this precision cuticle remover. It’s hefty and sharp and just all-around awesome. Only $6, too!

This sale is going on for quite a while – until February 14, 2015! No code required, discount is automatic.

Check out all of the eligible Ulta Collection products!

Probably watching Netflix.