Earth Month: Neutrogena Saves Water with #WipeForWater in April

This has been an eventful Earth Month! While I made some serious headway into one of the biggest eco-friendly products I will have ever bought/built, beauty brands made big moves in terms of raising awareness for environmental issues around the world.

Neutrogena Naturals paired up with The Nature Conservancy and noted activist and Neutrogena Ambassador, Kristen Bell to create the #WipeForWater campaign. Together, they challenged people to ditch the water usage in their face-washing routine for one whole week and try using their Neutrogena Naturals Purifying Makeup Remover Towelettes instead.

The goal is the help conserve some of the 10,000 gallons of water that each American household uses annually. 

All month long, Neutrogena was challenging various bloggers and celebrities (including Veronica Mars Kristen Bell!) to swap the water for a wipe – Bell states in the video that the water used in washing your face, alone, can total up to 5 gallons of water per day. That’s… a lot.

Through the last four weeks, Neutrogena and their army of water-saving beauty activists have saved over 110,000 gallons of water, and considering Neutrogena is donating $1 to The Nature Conservancy for each pledge made, up to $50,000, it’s safe to say they’re donating the full amount. So they have done some pretty excellent things for Earth-friendly organizations this month… and for our skin.

Neutrogena Naturals Purifying Makeup Removing Towelettes

10% of each package of Makeup Removing Towelettes is also going straight to The Nature Conservancy. 

Neutrogena Naturals Purifying Towelettes are free of:


These towelettes are so easy to incorporate into your daily routine, replacing the water with soft, gorgeously-scented cloths seems like an upgrade, especially given the huge effort Neutrogena went through to makes these towelettes as natural as possible.

Neutrogena Naturals Purifying Towelettes Ingredients

Neutrogena Naturals Wipes-2

The scent is light and reminds me of perfectly infused cucumber water and lemon, but it dissipates as your face dries so it doesn’t act as a facial perfume, or stick around so long that it becomes cloying. The texture of the wipes is decidedly not smooth, which is great for lightly exfoliating and really removing tough makeup like waterproof mascara and eyeliner.

Neutrogena Naturals Purifying Makeup Removing Towelettes

I am a huge fan of these types of towelettes – not exclusively, but I would be sad without them, for sure! I get into a lot of messy situations, particularly in summer – crabbing, construction projects, gardening… By the end of the day, a shower/full evening facial routine can seem utterly daunting, so knowing that there are hyper-convenient wipes out there that will efficiently keep me from sleeping in my makeup keeps me happy and moving forward.

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Obviously, they’re also incredible travel-buddies and we learned earlier this Earth Month that I like to keep last minute skincare supplies by my bed so I don’t wimp out on taking care of my skin when I’m too tired! (Are you getting the Lindsay is lazy theme here?)

That being said, there are some things that I’d love to see improved with the Neutrogena Naturals towelettes – particularly if they’re aligning with waste management and consumption. While these wipes are made from sustainable fibers and include a lot of heightened ingredients that are better for the environment, I am a picky activist.

My primary wish is that these wipes were biodegradeable. Flushing wipes is a major no-no, and while it says it right on the package, a ton of money and resources is spent fixing plumbing issues in apartment buildings and metro areas caused by dumb-dumbs who flush these down the toilet. This would be fixed if they were biodegradeable, and they wouldn’t be contributing to landfills! After all, these are considered “disposable” and that word is a major no-no for homesteaders and waste-watchers.

But I have to give major props to Neutrogena for developing an awesome product that is GREAT at getting rid of my daily grime when I’m extra zonked, and keeping my water usage in check. If you’re looking for a very fresh-scented, effective makeup removing towlette – definitely check these out!

You can find these packages of 25 towelettes (well over a month’s worth if used wisely!) in most drugstores and Target, Walgreens, CVS, WalMart, and lots of other stores for under $7 . There’s still time to pledge your willingness to take the #WipeForWater challenge before April is officially over! Head to their website to make your pledge, and add much-needed funds to The Nature Conservancy’s endeavors.

This post was supported by Neutrogena® but my opinions are my own! See our full disclosure here.