Even when it’s a drugstore beauty product, trying a new foundation is a risky investment. Even when the foundation is only $8 per bottle, you will never be 100% sure it’s your shade until you try it, so the investment is inevitable. Luckily, Findation is here to help you jump from brand to brand seamlessly. (Literally.)
Findation finds your perfect foundation color match in all liquid, mineral, loose and pressed foundations. Simply input two or more foundations you’ve had success with in the past, and it will tell you the best choice from hundreds of international beauty brands.
Findation Finds Your Perfect Foundation Shade in Every Brand
This brilliant website was launched in 2012 to help people stop “squinting at tiny beige colour swatches on the screen” when shopping for a new foundation. Based out of Australia, Findation has become a comprehensive database of foundation shades and comparisons.
I don’t know if you keep track of the products you try, but when you have a style & beauty blog, it tends to become a habit. Currently, I’m on the hunt for a new foundation and just picked up Maybelline Fit Me Matte + Poreless in Ivory and it seems to be a perfect match. That’s all Findation needed to tell me what foundation shade I am in MAC, Laura Gellar, Makeup Forever, and Urban Decay. It will also give me matching shades for drugstore brands like L’Oreal, Almay, Physician’s Formula and others.
The list includes results for all applicable foundation products in its database, even if there are multiple foundation products from the same brand. It even uses the proper shade name, even when that shade is something irreverent like the Benefit Hello Flawless Oxygen Wow! in “I’m Pure For Sure.”
On the right side of the page, you can see they have all of their available brands listed. You can filter your results by clicking these, then you’ll only see the brands you’ve selected. It’s a really nice tool for those of us who have no plans to ever purchasing Chanel makeup.
Or, if you’re trying to work your way out of a long-term relationship with high-end makeup, this is the perfect starting point. Here you’ll find out which brands have perfect matches for your NC15 tone without wasting a bunch of money trying to… save money! Findation is a gigantic helper when it comes to minimizing money wasted on wrong foundation shades.