Drugstore Makeup at Fashion Week: 16 Maybelline NYFW Runway Looks

Every time a drugstore makeup brand does a runway show, I feel victorious. Chalk another one up for the broke beauty lovers!

For a long time now, I’ve been doing my best to tell people that drugstore makeup is where it’s at. So when Maybelline sent makeup artists to over 15 different runway shows during New York Fashion Week earlier this month… Let’s just say it was the mother of all beauty touchdown dances.

The makeup artists responsible for these looks are Grace Lee, Erin Parsons, Gucci Westman, Yadim, and Gato. These aren’t interns or random Instagram models, you guys – these are incredibly talented makeup artists that are well-known in the industry for mastering the art of beauty… and they’re using Maybelline at New York Fashion Week.

The beauty brands you see in the drugstore are frequently several decades old. They’ve been dominating the affordable makeup game for a long time, and they’re still kicking ass. Some of my current holy grail products are from Maybelline. They have winners in just about every category: foundation, concealer, lipsticks, highlight… Everywhere you look, they’re doing a good job at something.

Despite having a buttload of incredible and diverse products, many of the same products were used across all 16 runway shows. More surprising than that, there was a major lack of lip colors happening. In fact, nearly half of the runways were full of models who were only wearing clear Babylips lip balm.

Another trend from the Maybelline runways? Highlighting and strobing. *insert sound of feigned surprise* Who didn’t see that one coming? While some artists clearly have their favorite products, there is a good representation of Maybelline’s highlighting products across all of their shows. From sticks to creams to powders – they covered all of the high points.

Despite the fact that many of these locoks are quite subtle, you can’t help but be inspired by the simplicity and execution of each look. The more editorial makeup looks also come with a softness. I guess there is an inherent softness to spring and summer, but these diffused-but-bright looks are something a little different.

No matter what your skill level is when it comes to makeup, these looks from the Maybelline team make high fashion feel accessible to use broke folks, and that’s freaking awesome. The idea that these beautiful beauty looks were achieved with products we can usually find under $10 and within ten miles is definitely something to celebrate.

16 Makeup Looks by Maybelline from NYFW Spring/Summer 2018 Runways


Jason Wu

Artist: Yadim

Maybelline Studio Master Strobing Stick in Light Iridescent

Maybelline City Mini Palette in Urban Jungle

Maybelline Baby Lip Balm in Quenched

Maybelline Lip Shaping Liner in Rich Chocolate


Cushnie et Ochs

Artist: Gato

Maybelline Colossal Bigshot Mascara in Blackest Black

Maybelline City Mini Palette in Rooftop Bronzes

Maybelline Color Sensational in Red Revival

Maybelline Brow Eye Studio Brow Precise Micro Deep Brown


Alice + Olivia

Artist: Erin Parsons

Maybelline Master Kajal Kohl in Onyx Rush

Maybelline Master Blush Color Highlight

Maybelline Great Lash Mascara in Clear

Maybelline Baby Lip Balm in Quenched


Opening Ceremony

Artist: Grace Lee

Maybelline Master Precise Ink Black Comet

Maybelline Master Prime in Prime + Illuminate

Maybelline Face Studio Master Contour in Medium Dark

Maybelline SuperStay Matte Ink Lip Color in Dreamer


Naeem Khan

Artist: Erin Parsons

Maybelline Lash Sensational Mascara

Maybelline Color Sensational Creamy Matte Lipstick in Divine Wine

Maybelline Vivid Hot Lacquer Lip Gloss in So Hot

Maybelline Lasting Drama Liner in Glazed Toffee


Bibhu Mohapatra

Artist: Erin Parsons

Maybelline ColorSensational Lip Shaping Liner in Very Cherry

Maybelline Master Blush Color Highlight

Maybelline ExpertWear Mono in The Glo Down

Maybelline Dream Lumi Touch Highlighting Concealer


Public School

Artist: Grace Lee

Maybelline New York Brow Drama Sculpting Mascara

Maybelline New York City Kit in Pink Edge

Maybelline Lip Gloss Lip Studio Shine Shot Glassy Topcoat

Maybelline Instant Age Rewind Dark Circles Eraser


MONSE

Artist: Grace Lee

Maybelline Master Strobing Liquid Highlight

Maybelline Master Prime Prime Illuminate

Maybelline Master Precise Metallic Ink in Black Comet

Maybelline Brow Shaping Chalk in Brown Suede


Brock Collection

Artist: Gucci Westman

Maybelline City Mini Palettes in Chill Brunch Neutrals

Maybelline Master Strobing Liquid Highlight in Medium/Nude

Maybelline ColorSensational Matte Metallics in Molten Bronze

Maybelline Fit Me! Matte + Poreless Foundation


Rochambeau

Artist: Erin Parsons

Maybelline Brow Eye Studio Brow Precise Micro Deep Brown

Maybelline Baby Lip Balm in Quenched

Maybelline Master Precise Curvy Eyeliner in Black

Maybelline Fit Me! Concealer


Phillipp Plein

Artist: Yadim

Maybelline ExpertWear Mono in Fierce Fuschia

Maybelline Master Chrome Highlight in 100 Molten Gold

Maybelline Fit Me! Matte + Poreless Foundation

Maybelline Master Fairy Highlighter


KITH

Artist: Erin Parsons

Maybelline Master Bronze & Highlight Kit

Maybelline Master Strobing Liquid in 100 Light/Iridescent

Maybelline The Nudes Eyeshadow Palette

Maybelline Inti-Matte Nudes in Raw Chocolate


GCDS

Artist: Grace Lee

Maybelline ExpertWear Mono in Teal the Deal

Maybelline Contouring Face Studio Master Contour Stick Light

Maybelline Dream Lumi Touch Highlighting Concealer

Maybelline Baby Lips in Quenched


Jason Wu Grey

Artist: Grace Lee

Maybelline Baby Lip Balm in Quenched

Maybelline Lip Gloss Lip Studio Shine Shot Glassy Topcoat

Maybelline Master Strobing Liquid Highlight

Maybelline New York Brow Drama Sculpting Mascara


Self-Portrait

Artist: Erin Parsons

Maybelline Brow Precise Micro in Deep Brown

Maybelline Great Lash Mascara in Clear

Maybelline Baby Lip Balm in Quenched

Maybelline Master Fairy Highlighter


Jonathan Simkhai

Artist: Erin Parsons

Maybelline The Nudes Eyeshadow Palette

Maybelline Brow Precise Highlighter in Light

Maybelline Master Bronze & Highlight Kit

Maybelline Brow Shaping Chalk in Brown Suede


Which Maybelline runway look was your favorite?

Leave your favorite looks in the comments, and tell me which of these products you’ve used before!