My boyfriend found Tuft & Needle by Googling the phrase "Warby Parker for mattresses." I'm not sure what led him to do this, but when you see their website it totally makes sense. Clean and beautiful web design, low prices--and, if you check their Amazon pages, one of the best-reviewed products out there. A Tuft & Needle mattress became part of our "dream apartment" that we'd have someday--a realistic goal, since the price is right.