Wet N Wild Goth-O-Graphic Collection is a Tribute to Spring & Summer Goths

For spring, Wet N Wild is focusing on a segment of the beauty community that is typically only serviced by indie beauty brands and Kat Von D: the spring & summer goths.

Read more

The Onslaught of Newness at Colourpop

Everything from eyeshadow palettes to concealers have hit the digital shelves at Colourpop over the last few months. Here’s a recap for those who were busy having a life:

Read more

Free Shipping on Beauty Items from Macy’s All Year Long

Don’t worry, I double-checked the fine print three times over before writing that title. It’s real: Macy’s is offering free

Read more

The Best Deals from Kohl’s Annual Beauty Event (November 8-19)

For 12 days, Kohl’s is dishing out some serious deals in their beauty department. We’ve got all of the sales organized by day so you can maximize your affordable gift-giving! (Or self-spoiling. Whatever!)

Read more

Indie Beauty: It’s Halloween at Shiro Cosmetics & Detrivore!

Indie beauty brands continue to define the spirit of the season, and Shiro Cosmetics never misses the chance to get

Read more

Indie Beauty: It’s Halloween at Concrete Minerals

Tons of brands are releasing new, spooky products, and Concrete Minerals has gathered all of their Halloween-themed makeup into one tidy collection.

Read more

Wet n Wild Fantasy Maker Collection is Your Halloween Glam Toolkit

Before fall even started, Wet n Wild released an entire collection called “Fantasy Makers” full of bold, vivid, edgy drugstore

Read more

A Gift for Geek Beauty Lovers: Shu Uemera x Super Mario Bros.

Super Mario Bros. is also a slightly misleading collaboration name because this collab involves a ton of characters from the Mushroom Kingdom. Princess Peach also appears on a ton of packaging, and even has her own dedicated products!

Read more

Drugstore Makeup at Fashion Week: 16 Maybelline NYFW Runway Looks

Maybelline sent makeup artists to over 15 different runway shows during New York Fashion Week earlier this month. Meet the artists, check out the face charts, and see the drugstore makeup products that created these runway looks!

Read more

My 10 Favorite Drugstore Lipsticks of 2017

Well, in May it was my birthday, and for what was my 32nd birthday, I would like to give one of you guys my 10 favorite lipsticks and lip products, gratis. This blog has been fun exclusively because of the people that read it. I’m serious! It’s like I’m extending my birthday to you in addition to extending it over two months. Cute, right?

Read more

Review of My “Huge” $35 Wet’N’Wild Haul

I dipped my toe back into the Wet’n’Wild pool and I’m pretty sure I’m ready to dive in. Not everything worked out perfectly from this batch, but I got an immense sampling of what Wet’n’Wild has to offer for less than the price of one Tarte foundation.

Read more