Indie beauty brands continue to define the spirit of the season, and Shiro Cosmetics never misses the chance to get creative with their Halloween collections. Their inspirations range from pop culture to literature, and this year, their Into the Unknown ...

Tons of brands are releasing new, spooky products, and Concrete Minerals has gathered all of their Halloween-themed makeup into one tidy collection. ...

Before fall even started, Wet n Wild released an entire collection called "Fantasy Makers" full of bold, vivid, edgy drugstore makeup. This, apparently, is something that has been going on annually for... um, ever? According to my buddy Heather (who ...

Super Mario Bros. is also a slightly misleading collaboration name because this collab involves a ton of characters from the Mushroom Kingdom. Princess Peach also appears on a ton of packaging, and even has her own dedicated products! ...

Maybelline sent makeup artists to over 15 different runway shows during New York Fashion Week earlier this month. Meet the artists, check out the face charts, and see the drugstore makeup products that created these runway looks! ...

Well, in May it was my birthday, and for what was my 32nd birthday, I would like to give one of you guys my 10 favorite lipsticks and lip products, gratis. This blog has been fun exclusively because of the people ...

Maybelline has been pretty quiet over the last several months while they prepared to drop a new summer 2017 makeup line on us. There are dozens of new products, and many of them are lip products, but one in particular ...

I dipped my toe back into the Wet'n'Wild pool and I'm pretty sure I'm ready to dive in. Not everything worked out perfectly from this batch, but I got an immense sampling of what Wet'n'Wild has to offer for less ...

Sure, we might have just posted about e.l.f. products two days ago (#notspon, I swear), but I wouldn't double down if it weren't of grave importance. There are so many things under $2 in e.l.f. cosmetics' sale section that it warrants ...

The most polarizing beauty trend of 2017 so far is also one of the hottest trends among first-time makeup users: the smeared lipstick look. I've seen it described as "lollipop lips," "bitten lips" (ew), "popsicle mouth" (how graceful), and the ...

I've been having a lot of thoughts lately about lipstick. Namely, my favorite lipsticks (put a pin in that). Over the last two years, I've gone through my obligatory makeup-baby liquid lipstick phase. After numerous trials and experiments, I can safely ...

Jaws were dropping left and right as I scrolled through the sale section at Sephora. Some of these products were over 50% off... and for what reason!? No one knows?! ...And no one cares. Let's enjoy reaping the benefits of unexplainable ...

Gin & tonics are extremely persuasive, manipulative drinks. In addition to being my favorite basic cocktail, it's also the reason I'm freshly in love with Love + Toast by Margot Elena. I'm sure tons of you think that gin is the ...

Oh, of course. Of course the day after I receive my order from Obsessive Compulsive Cosmetics' clearance section, they launch a winter blowout sale to end all winter blowout sales: 40% off site-wide, no code necessary, for five full days. ...