Bluefly steps up the fashion game with b*fly!

Starting today, Bluefly online retailer has launched it’s new online boutique, b*fly!

b*fly claims to keep you looking “comfortable, effortless, and pretty damn fetching!” Those are some big shoes to fill, Bluefly! (I thought to myself as I clicked through the website…)

Upon first glance, it just looks a little more “tween”-esque, what with the hot pink and bubble letters… But what of the content?! (I screamed!) Well, it appears that this new “store” is meant to blend high-end with casual wear. Is that to say haute couture meets jeans and a tee? Perhaps…

But I was pleasantly surprised with the innards of the site, where I found such gems as…

A killer in-season yellow wrap dress from Miss Sixty for all of $89 marked down from $149.99! Please, I’ll take two.

Wait, wait, wait… This always gets me on the good sale items.

“Only available in sizes 2 and 26”, right?

WHAT?! ALL SIZES?! Get outta town…

They’ve still got great search features (size, color, cut, day/evening, etc.) but I’m still semi-uncertain if this new site is… terribly different from the old one? It’s definitely more eye-catching and exciting! But the old Bluefly is still chillin’ on the server…

Oh well. Who cares, really. Look what I found:

Fancy new wide-leg denim from Level 99! These are huge for this whole 60’s-70’s revival summer we’re embarking upon. And they’re only $71! Sweet!

Go check out the site – you can’t miss it.

xoxo.