When you think of watches – what do you think of?

Suburban housewives who match the band to their over-the-shoulders sweater?

A busy lawyer who can’t afford to lose a minute of his time, lest he forsake his weekend trip to the Galapagos Islands?

Perhaps an intentionally bedraggled pop-star with various paraphenalia glued to her face and body, the latter of which is undoubtedly covered in spandex and holes?

…Well, if you envision the last one, you are in for a treat.

By partnering with Casio’s sport-watch brand, Baby-G, Ke$ha has added “watch designer” to her list of… accomplishments? Duties? I don’t even know.

I’m certainly no Ke$ha-naysayer, to be fair. I’d be a downright liar if I said that Jen and I never listened to her music. Sure, we skip the ballads because “we don’t care about your feelings, Ke$ha” but that’s not to say we don’t support her in her… endeavors.

As far as this new venture goes, it’s confusing. The watch that she’s holding above – where is the Ke$ha in it? A plastic, black, square-face watch? Unless it’s pre-programmed with an 11:45am happy hour, I’m missing the inspiration.

Baby-G watches are ultra-sporty, often sleek, and – when the ladies are in question – super feminine in look. Like, I’d wear one to a tennis match that my boyfriend was going to come home from college (staying with my parents, in a separate bedroom than me) and watch me in. That’s not to say that they’re not totally great and functional – but Ke$ha? Maybe they’re just trying to dirty up their image.

So… where is the dirty, Miss K. (If You’re Nasty)?

Apart from the “self-designed” superhero outfit she donned at the launch (what, Hermés didn’t dream this one up?), I’m a bit puzzled.

There seems to be maybe three(?) watches in her collection. The little black meh (square shape with a gold, leopard print face), a red/white/blue colorblocked watch, and an enormous-faced blue watch. (We’re waiting to hear back on what the actual body count number of styles is.)

As far as the whole idea of wearing a plastic Ke$ha watch goes… I’d probably only do it to say that I was wearing a plastic watch that Ke$ha designed. I rarely wear watches, and when I do, it’s a great, big, gold, fake Rolex. So. Not exactly the same look, you know?

Would you wear a watch designed by Ke$ha?

In the off-chance that you would, you can pick one up on the Baby-G website (there are only two of her designs up right now – maybe that’s it?) for about $120.

Fun fact: Ke$ha requested that all the packaging on her watches be made from recycled materials. Woohoo!