In what some may consider a creative marketing effort, H&M is hoping to stir up the hype over David Beckham’s new line of bodywear & man skivvies by erecting eleven foot statues of Beckham, himself, clad in his own H&M boxer briefs.
The statues, as seen above, will be placed in Los Angeles, New York, and San Francisco. In “highly populated” areas because why not? It’s a naked man statue, and the cleanest I’ve seen David Beckham look in years! Though, I wish they’d laser etched his tattoos in… that’s half the fun of David Beckham, after all.
The statues will appear on August 16th, so keep an eye out if you’re in those previously mentioned areas! Bonus points if you want to send us a photo of yourself next to one – I would die! If you do that, though, you should then immediately send that photo to Instagram and tag it with #HMBeckham for and chance to win all kinds of awesome stuff from H&M like your own miniature David Beckham statue – I’m not kidding. Oh, or a $1,000 H&M shopping spree… I guess that’s pretty good!
So, August 16. Keep an eye out.
PS – I wouldn’t drag you through this post without leaving you a little something at the end! Here is a behind-the-scenes photo of Dr. Mr. Beckham at his skivvies shoot! (I feel like I should address him formally because I know he’s about to get objectified really, really hard…)