Shopping for clothing on Amazon can be kind of a gamble. There are already an overwhelming number of brands, and it’s hard to know which clothing brands are vetted versus which are cheap wholesalers trying to turn a profit via one of the internet’s largest marketplaces. I’m no stranger to buying clothing from brands I’ve never heard of, but I’m always going to feel more comfortable buying from brands that have a traceable history of being a real business that sells real clothes.
Thankfully, Amazon knows that random, unknown brands require reviews, and reviews are something Amazon excels at soliciting. But for brands that people already know, the reviews come pouring in on their own. There are actually over 50 brands that are helmed and controlled entirely by Amazon, many of which are fashion brands. Moreover, these Amazon fashion brands are so popular and well-conceived that Amazon has actually overtaken Macy’s when it comes to clothing sales!
Amazon already holds the title of the biggest clothing seller online, but many predicted that it would overtake most of its brick-and-mortar rivals in fashion sales this year, thanks to its own private-label garments and accessories.
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Here are the 14 best fashion brands of the 50+ that Amazon is responsible for, and they are most definitely organized from most favorite to least favorite.
Cable Stitch
What They’ve Got: Unique and colorful knits, sweater dresses, tops, and cardigans.
Price Range: $9.99 – $79.50
After looking at over 70 fashion brands created by Amazon, Cable Stitch tops my list. Sweaters are delightfully cozy and warm, but they can get pretty boring. Cable Stitch isn’t a cookie cutter sweater brand, they are pushing the limits of traditional knitwear with cute patterns, bold shapes, and unconventional silhouettes. When you’re into oversized, boxy, Dad sweaters or form-fitting, eye-catching sweater dresses, Cable Stitch has excellent options for really fair prices.
Ella Moon
What They’ve Got: Easy to wear dresses and tops that range from casual wear to statement pieces.
Price Range: $10 – $110
If you filled my entire closet with pieces from Ella Moon, I could survive for a least a few weeks before needing to invest in some sweatpants or pajamas. The cute shapes and vibrant patterns are uplifting and might even inspire you to dress up a little in the mornings.
Mint & Lilac
What They’ve Got: Extremely affordable and soft athleisure and yoga gear with lots of florals, pastels, and ruffles.
Price Range: $11.99 – $24.99
There’s a major soft spot in my heart for wearing workout gear as outerwear, which I guess qualifies me as a fan of “athleisure.” This stuff, from Mint & Lilac, is so cute that I doubt it would ever make it off the street and into a yoga studio, but if you’re that ultra-fashionable girl at pilates, the prices of these cute pieces are gonna buff your workout wardrobe, bigtime.
Daily/Ritual
What They’ve Got: Neutral-toned basics and layering pieces, oftentimes in multi-packs
Price Range: $10 – $30
Daily/Ritual has such a focus on comfort that its products are able to be sorted by feel.Calling this line “basic” is so far from an insult. You might even underestimate exactly how basic this line is, because it has way more than leggings and t-shirts to offer. Among the multi-packs of leggings and and base layers are jackets, coats, sweaters, and dresses for standard and plus sizes.
Mae
What They’ve Got: Soft, pretty lingerie including bras and bralettes (best for sizes A-C), bodysuits, and swimwear.
Price Range: $7.20 – $38
If you’re the kind of person with an entire drawer or two dedicated to lingerie and underpinnings, this is about to become dangerous for you. Mae has tons of delicate, lacy, and comfortable foundation pieces and about a billion bralettes that I’d love to live in.
Their bras and swimwear, however, pretty much exclusively fit cup sizes A-C. This makes me… sad. But there’s still a bevy of gorgeous underwear, as well as some pretty cozy-looking loungewear to root though.
Camp Moonlight
What They’ve Got: Youthful casual clothes, mostly mixed media tops, sometimes with catchy phrases or pop culture references.
Price Range: $12 – $34
This brand has your sassy brunch outfit covered. Camp Moonlight ranges from office-appropriate, slightly edgy tops to hangover-ready, comfy-but-cute tees and pullovers.
You gotta be careful with the word shirts, though… Maybe there’s a slight language barrier, or a sense of humor that I’m just not clued into, but Camp Moonlight will offer you cute t-shirts with phrases like “I’m still fabulouse” (sic) or “dare you” with a piece of watermelon…? Anyway, I love the irreverence of the watermelon bit, but I’m not so sure I’m ready to tell the world that I’m “fabulouse,” but to each their own!
The Fix
What They’ve Got: Fashion-forward shoes and some handbags and backpacks that are inspired by current trends.
Price Range: $19.60 – $62.50
This list wouldn’t be complete without a whole bunch of good shoes, and that’s exactly what The Fix is bringing to the table. These are definitely not your life-long, ride or die shoes, though. The kicks you’ll pick up from The Fix are trend-forward, featuring tons of current favorites like velvet, buckled ankle boots, platform sneakers, and of course… sequins.
Painted Heart
What They’ve Got: Comfort-meets-luxury looks for day-to-night looks that work as well at dinner as they do at the office.
Price Range: $5.99 – $49.99
This is the first of quite a few fashion brands at Amazon that specialize in cute, semi-formal cocktail outfits and office looks. Whether you’re a Murphy Brown or an Ally McBeal, you’ll find something here. Not all of it is suitable for your more conservative office settings, but are a bit more modest than current going-out brands like NastyGal or Boohoo.
Madison Denim
What They’ve Got: A wide variety of denim jeans in several colors, lengths, and fits.
Price Range: $34.99 – $59.99
This isn’t the online denim line on Amazon’s roster, but it’s my favorite. I live in skinny jeans, but after looking at Madison Denim’s line of cropped and flared jeans, my curiosity is piqued, to say the least! Find clean, fresh denim here, or pick up your new favorite pair of,. distressed/destructed denim.
Madison Denim Parsons High Waist Hyperstretch Cropped Jeans |
7Goals
What They’ve Got: Minimalist workout & lounge gear; mostly in black, white and grey with a high-performance look.
Price Range: $9.99 – $59.99
Keeping it neutral is a refreshing departure from the high-impact patterns and neons that we usually see in workout gear. If you like to keep it simple, and direct your focus to interesting structural shapes, contrast, and texture… 7Goals is goingt to please you and your workout wardrobe. These pieces could easily go from gym to lunch with minimal effort, and are definitely suited for lounging around at home.
Plumberry
What They’ve Got: Vibrant, summertime-inspired dresses, tops, and bodysuits.
Price Range: $9 – $49.99
Summer might be far from your reality now, as we write this in late November, but for Plumberry, it’s always summertime somewhere! This brand has mostly tops, which come in various stages of shoulder-baring, and lots of bright dresses. Plenty of their pieces are layer-friendly and suitable for other seasons, so don’t let their sunny disposition steer you away from bolstering your winter wardrobe with some big pops of color.
Lark & Ro
What They’ve Got: Work-appropriate, commuter-friendly dresses, separates, and jackets using higher-quality fabrics.
Price Range: $11.40 – $165
This is one of Amazon’s truly office-focused line, and its got the knee-length skirts to prove it! Just kidding, Lark & Ro is for a modern workplace, where women’s legs aren’t necessarily demonized and banished to hide beneath polyester. While all of their clothes are modest enough to be office-appropriate, they don’t skimp on the style. They also have a small number of plus-size items, and I hope to see more in the future.
Paris Sunday
What They’ve Got: A toned down collection of clothes that are perfect for weekends or special occasions.
Price Range: $5.81 – $34.02
Compared to some of the other brands in this post, Paris Sunday is pretty tame. While they still have all of the cute separates and vibrant colors that other collections have, they play it on the safer side when it comes to taking risks on patterns, shapes, and details – plus, they have way fewer items for sale than their home-team competition. There’s still plenty of room for Paris Sunday at the fashion table, though! Especially when the prices are this ridiculously low.
Suite Alice
What They’ve Got: Patterned and printed tops, dresses, and pants that are perfect going from the office to the office party.
Price Range: $18.36 – $54.95
Suite Alice is another workwear-focused line, but with a more modest approach than Lark & Ro, and a higher focus on special occasions. Blouses and midi-dresses with all-over prints dominate the inventory, but dig and you’ll find some cute semi-formal and weekend warrior outfits mixed in with the professional attire.
The price points of these different brands are pretty darn accessible, but that definitely makes me wary of the quality. Slowly but surely, I’d love to try each and every one of these brands if for no other reason than to be able to report back to you with hard facts about quality and durability. Luckily, thanks to the fact that these are in-house brands for Amazon, almost all of them are available with Prime shipping, and the return process is likely pretty streamlined, as well.
That being said, Amazon is a product review repository, and there’s no shortage of reviews for these brands. We read through a ton of them, though, and tried to note when we saw patterns. Nothing on Amazon is perfect, as you probably know, so do your research before pulling the trigger!
If you’ve tried any of these Amazon fashion brands before, share your experience with us in the comments!
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