How long have we been promised this? How long have the rumors been circulating and morphing and recirculating? Years. Now, the time is finally upon on and, yes, I’ve double-checked three times to make sure that it’s not a joke or a hallucination…
H&M now sells online in the United States.
It’s very real, and it’s very new, and it’s very available right now. Do not adjust your monitors.
H&M launched online shopping for the US-based population last Thursday, and I’ve been camping on the site ever since then. For those of you who are (for some reason) unaware of H&M’s glory – please hold on to something as you continue to read this post.
H&M has received a lot of flack for the whole “fast fashion” aspect of their business model, but honestly – I have H&M clothes that feel exponentially higher in quality than things I’ve purchased from other, more “reputable” establishments like Gilt, Target – even Macy’s & Nordstrom!
Their prices are extremely low (which translates to “fair” if you’re a Broke Girl), and the inventory is bountiful. They update their stock regularly, so there’s plenty of current, accessible styles that will make you feel like a superhero. Other people feel that way when they buy something new, right? Superhero? No? Ok.
On top of the economic goodness, they are also a fan of designer collaborations. Some of the brilliant designers hey’ve paired up include Lanvin, Marni, Maison Martin Margiela, and most recently, Isabel Marant – aka Queen of Wedge Sneakers.
Need more? Well, I’ve got it. If you’re a fan of ethical fashion, you’ll be very interested in H&M’s economic, socio/enviro-political awareness and their lovely Conscious Collection (also available online!). They are the number one user of organic cotton worldwide, donate tons of garments to charitable causes, and proudly employ a staff comprised of 74% ladies, aw yeah. Ladies.
So there’s a handful of reasons that I totally advocate shopping at H&M. Yep, totally do. Now that it’s online, the flood gates of eWindowShopping have opened, and I have come up with a sizable wish list. (Sure, there’s a H&M within 2 miles of me, but I’d rather do this in my pajamas, thanks.)
First thing’s first: the skirts I’m addicted to.
Short Jersey Skirt, $5.95
Yes, this skirt. In the store, they have a wall full of colors and patterns to choose from, but online it seems that they only have a sparse handful. These skirts are worth their weight in gold (which isn’t much gold – I mean, it’s a jersey skirt, not chain mail), and at $5.95 each, there’s no reason not to stock up. I wear mine over tights and leggings in the winter, and it feels like pajamas. 100% pajama.
Now, onto the rest of my wish list:
1. Sleeveless Feather Print Blouse, $9.95
2. Imitation Leather Biker Jacket in Burgundy, $49.95
3. Imitation Leather Skirt, $24.95
4. Waxed Stretch Pants, $34.95
5. Chiffon Dress, $29.95
6. Textured Peplum Top, $34.95