These five indie brands may be unfamiliar to you, but they're dominating the world of zero waste beauty with their conscious packaging choices and oftentimes equally impressive ingredients. ...

15+ indie brands have posted up their best and spookiest limited edition beauty collections for Halloween 2018. Explore the dark side of beauty while it's still here! ...

All of their products are cruelty-free and free from parabens, dyes, petroleum...  If you're looking to migrate your makeup bag towards vegan and cruelty free products, Seraphine Botanicals has a wealth of options to offer. ...

I finally found my best defense against dry, chapped lips, and it came in the form of a lip mask called Slumber Salve from the indie beauty brand, Notoriously Morbid. ...

Lucky Packs from innocent+twisted alchemy come around only a few times per year. They include five full-sized shadows, selected at random from Innocent & Twisted Alchemy’s previous monthly collections. Last week, I bought this makeup organizer. I’ve never owned anything like ...

When I first stared buying indie makeup, the pots of loose (but beautiful) eyeshadows intimidated me. While I commit to learning how to apply them in their natural form, I've also been learning how to press them into makeup pans ...

The beauty industry loves to release “themed collections” – especially around the holidays. Major beauty brands come out with safe, cheerful, sexy themes while indie makeup brands come out with awesome Halloween collections like the Glowcus Pocus collection from Shiro ...

Update: Sadly, as of December 2017, Limnit Lipsticks have closed shop. We loved them dearly and wish them all the best in their next chapter! When I started researching indie makeup brands about eight months ago, the first one that ...