All of their products are cruelty-free and free from parabens, dyes, petroleum...  If you're looking to migrate your makeup bag towards vegan and cruelty free products, Seraphine Botanicals has a wealth of options to offer. ...

Before last week, the only place I had seen the Profusion beauty brand was at TJ Maxx. Scattered amongst the dented boxes and half-open products, the sturdy Profusion packaging always stood out to me. Plus, it seems like this affordable ...

Wet N Wild has teamed up with the Los Angeles chapter of the National Audobon Society to create the Flights of Fancy collection which is inspired by the dwindling population of California of hummingbirds. See the collection & find out ...

For spring, Wet N Wild is focusing on a segment of the beauty community that is typically only serviced by indie beauty brands and Kat Von D: the spring & summer goths. ...

Everything from eyeshadow palettes to concealers have hit the digital shelves at Colourpop over the last few months. Here's a recap for those who were busy having a life: ...

A few months ago, I mentioned a gel cleanser by Lumene that had me smitten. Now, I'm more than a little hooked on the entire Lumene Klassikko skincare collection. It also happens to be one of the most affordable skincare lines ...

Late November of last year, the internet was amidst a kerfuffle. Climatologists and environmental scientists had come out of their labs to deliver a truth we all knew, but weren't ready to hear: glitter is really, really bad for the environment. ...

Indie beauty brands continue to define the spirit of the season, and Shiro Cosmetics never misses the chance to get creative with their Halloween collections. Their inspirations range from pop culture to literature, and this year, their Into the Unknown ...

Before fall even started, Wet n Wild released an entire collection called "Fantasy Makers" full of bold, vivid, edgy drugstore makeup. This, apparently, is something that has been going on annually for... um, ever? According to my buddy Heather (who ...