15+ indie brands have posted up their best and spookiest limited edition beauty collections for Halloween 2018. Explore the dark side of beauty while it's still here! ...

All of their products are cruelty-free and free from parabens, dyes, petroleum...  If you're looking to migrate your makeup bag towards vegan and cruelty free products, Seraphine Botanicals has a wealth of options to offer. ...

Caution: Contains cute pictures of baby animals being helped by your drugstore beauty addiction. ...

If you’ve been through a Walmart within the last year while on a quest for new beauty, you’ve probably seen the striking black and white packaging of Kokie Cosmetics. They’re a Maryland-born brand that’s cruelty-free and takes inspiration from the ...

Remember when the only drugstore makeup for medium to dark complexions was the Queen Latifah collaboration with CoverGirl? Things are finally starting to change. Not only are black-owned beauty brands (BOBB, for short) highly celebrated in the beauty community, but ...

Late November of last year, the internet was amidst a kerfuffle. Climatologists and environmental scientists had come out of their labs to deliver a truth we all knew, but weren't ready to hear: glitter is really, really bad for the environment. ...

Indie beauty brands continue to define the spirit of the season, and Shiro Cosmetics never misses the chance to get creative with their Halloween collections. Their inspirations range from pop culture to literature, and this year, their Into the Unknown ...

Native makes a super-simple deodorant that is effective, smells awesome, and is made from skin-nourishing ingredients. ...

At the end of my 20s, two goals have emerged with a new, fiery importance: keeping my skin in really good shape and always smelling good. The skin part makes sense because I’m dealing with dumb fine lines and wrinkles ...

When I first saw the model/actress, Jaime King, she was “James King” and there was no possibly way she could get cooler. It was the mid-90s, she was 15 one of the top runway models for Christian Dior and Chanel, and ...

Over the last couple of months, I have been trying to take better care of my skin – not just the skin on my face, but also the other 95% that covers the rest of my body. I’ve admittedly been ...

I grew up splitting my time between two houses: one with a single father in it (we ate a lot of ice cream), and the other kept my mom and sister, whose skincare educations started in their early teens. I did ...

Do you know what bums me out? Gift guides. Having been a blogger for almost a decade, I’ve seen many years of elaborate, in-depth, creative gift guides published around the web from some of the best internet-diggers around, each post ...

Update: Sadly, as of December 2017, Limnit Lipsticks have closed shop. We loved them dearly and wish them all the best in their next chapter! When I started researching indie makeup brands about eight months ago, the first one that ...

One of you is just about 8 mouse clicks and one week away from an entirely new, free-of-gross-chemicals skincare collection from Earth-friendly & crazy ethical beauty brand, derma e. Haven’t heard of them? Well they’ve been a family owned business for ...

A selection of 12 Lip Tar shades - matte, metallic and their newest formula, stained gloss - in test tube sizes have been released in order to get more colors into your hands for less money. These little tubes are ...