Finally! Smart stores with gigantic online commerce are wising up to the fact that everyone hates paying for shipping. Hate it… a lot. Amazon tackled this issue by offering Amazon Prime, which gives subscribers free 2-day shipping on select products for a year if you pay an annual $99 fee. I had this service until this year when I decided $99 was too damn much to basically keep quick shipping on retainer in case I buy something.

Sephora, on the other hand, has used their beauty witchcraft to secure a year of free 2-day shipping on all orders for only $10.

It’s called Sephora Flash and it’s so extremely worth it, I can’t even express it. $10 gets you free 2-day shipping on all orders – no minimum. Snagging that $6 Rosebud Salve online to avoid the ridiculous mall crowds seems a little more justifiable now, doesn’t it?

Plus, those online-exclusive sales and promotions don’t become meaningless as soon as you get hit with a shipping charge! Victory!

Another bonus to shopping Sephora online? Samples. Every month, there’s an entire page full of free sample opportunities and numerous available gifts with purchase. Granted, you can get a sample of just about anything from the sweethearts that work in-store, but online, it’s more mysterious and you don’t have to feel like a cosmetic squatter who just wants free stuff. Even if that’s exactly what you are

This is a smart way to obtain loyal customers and keep ’em happy. If you love Sephora and find yourself shopping there a lot, this is perfect for you!

Pick up a $10 subscription to Sephora Flash here.

Probably watching Netflix.