Every time a drugstore makeup brand does a runway show, I feel victorious. Chalk another one up for the broke beauty lovers!
For a long time now, I’ve been doing my best to tell people that drugstore makeup is where it’s at. So when Maybelline sent makeup artists to over 15 different runway shows during New York Fashion Week earlier this month… Let’s just say it was the mother of all beauty touchdown dances.
The makeup artists responsible for these looks are Grace Lee, Erin Parsons, Gucci Westman, Yadim, and Gato. These aren’t interns or random Instagram models, you guys – these are incredibly talented makeup artists that are well-known in the industry for mastering the art of beauty… and they’re using Maybelline at New York Fashion Week.
The beauty brands you see in the drugstore are frequently several decades old. They’ve been dominating the affordable makeup game for a long time, and they’re still kicking ass. Some of my current holy grail products are from Maybelline. They have winners in just about every category: foundation, concealer, lipsticks, highlight… Everywhere you look, they’re doing a good job at something.
Despite having a buttload of incredible and diverse products, many of the same products were used across all 16 runway shows. More surprising than that, there was a major lack of lip colors happening. In fact, nearly half of the runways were full of models who were only wearing clear Babylips lip balm.
Another trend from the Maybelline runways? Highlighting and strobing. *insert sound of feigned surprise* Who didn’t see that one coming? While some artists clearly have their favorite products, there is a good representation of Maybelline’s highlighting products across all of their shows. From sticks to creams to powders – they covered all of the high points.
Despite the fact that many of these locoks are quite subtle, you can’t help but be inspired by the simplicity and execution of each look. The more editorial makeup looks also come with a softness. I guess there is an inherent softness to spring and summer, but these diffused-but-bright looks are something a little different.
No matter what your skill level is when it comes to makeup, these looks from the Maybelline team make high fashion feel accessible to use broke folks, and that’s freaking awesome. The idea that these beautiful beauty looks were achieved with products we can usually find under $10 and within ten miles is definitely something to celebrate.
16 Makeup Looks by Maybelline from NYFW Spring/Summer 2018 Runways
Jason Wu
Artist: Yadim
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Cushnie et Ochs
Artist: Gato
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Alice + Olivia
Artist: Erin Parsons
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Opening Ceremony
Artist: Grace Lee
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Naeem Khan
Artist: Erin Parsons
Maybelline Lash Sensational Mascara |
Maybelline Color Sensational Creamy Matte Lipstick in Divine Wine |
Maybelline Vivid Hot Lacquer Lip Gloss in So Hot |
Maybelline Lasting Drama Liner in Glazed Toffee |
Bibhu Mohapatra
Artist: Erin Parsons
Maybelline ColorSensational Lip Shaping Liner in Very Cherry |
Maybelline Master Blush Color Highlight |
Maybelline ExpertWear Mono in The Glo Down |
Maybelline Dream Lumi Touch Highlighting Concealer |
Public School
Artist: Grace Lee
Maybelline New York Brow Drama Sculpting Mascara |
Maybelline New York City Kit in Pink Edge |
Maybelline Lip Gloss Lip Studio Shine Shot Glassy Topcoat |
Maybelline Instant Age Rewind Dark Circles Eraser |
MONSE
Artist: Grace Lee
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Brock Collection
Artist: Gucci Westman
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Maybelline ColorSensational Matte Metallics in Molten Bronze |
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Rochambeau
Artist: Erin Parsons
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Phillipp Plein
Artist: Yadim
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KITH
Artist: Erin Parsons
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GCDS
Artist: Grace Lee
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Maybelline Contouring Face Studio Master Contour Stick Light |
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Jason Wu Grey
Artist: Grace Lee
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Self-Portrait
Artist: Erin Parsons
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Jonathan Simkhai
Artist: Erin Parsons
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Which Maybelline runway look was your favorite?
Leave your favorite looks in the comments, and tell me which of these products you’ve used before!