At first glance, I thought this newly-released wet n wild PUMP Collection used “pump” to reference the packaging of some of the products, but once I saw Cassey Ho‘s lovely face, I realized what this collection really was: a collection skincare and cosmetics for gym-rats, and Cassey – aka uber-popular YouTuber Blogilates – is the face of it.
The last time I saw a gym-inspired drugstore makeup collection was when e.l.f. put theirs out in 2017. wet n wild choosing to pair up with one of the most popular YouTube fitness gurus was a smart move in this world of athleisure and glowing skin.
They’ve also blown the competition out of the water already with the sheer number of products upon its initial release. The PUMP collection contains 37 items, including haircare, skincare, and a few makeup items. They’ve also included a variety of versatile, convertible products meant to minimize the clutter in your gym bag (and life).
Highlights of the wet n wild PUMP collection:
PUMP includes many skincare items in stick form, including a toner, primer, a mattifying stick, cooling moisturizer, and makeup. One of the standout items of the collection is actually an accompaniment to these sticks, a joiner tube called Partner Up ($1.99). It’s a two-ended sleeve that allows you to combine any two of their stick products. Not only does this match with the theme of the collection, it’s just straight-up smart.
Another eye-catching item from the PUMP line is the looks-like-candy-but-isn’t facial cleansing balls called Personal Best. These little pastel-colored beans could easily be mistaken for a Lush product, and seem to be just as user friendly.
They aren’t just little soap balls, either. Each one is vegan, cruelty-free, gluten-free, and fragrance-free and is infused with hyaluronic acid (for exfoliation), Vitamin B3, skin-calming Calendula, and whatever “Antarctic Glacial Glycoprotein” is. Glycoprotein means “protein with sugar attached,” and when combined with ingredients like hyaluronic acid, it can improve the appearance of skin, including firmness and smoothness. I guess the stuff they use is from Antarctica. Or something.
Here is the rest of the PUMP collection:
PUMP Collection Skincare
Skincare is arguably the most important beauty activity that surrounds the athletic lifestyle. All of that sweat, all of the touching of weights and equipment, all of those open pores… Let’s cut the nasty stuff and just say that it’s important to make sure your skin is taken care of. Whether you have oily skin, dry skin, sensitive skin, or otherwise, there is a product in the PUMP collection that’s meant for you. The two glitter masks seem more like a gimmick than a lifesaver, but I’m ready to be wrong.
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Partner Up Toner Stick |
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Partner Up Blemish Stick |
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PUMP Collection Haircare
Haircare isn’t a major focus of this collection, but it doesn’t feel like a neglected category. Between these two products, you’ll pretty much be good to go wherever you need to, post-gym. Seeing a “hair refresh spray” (aka hair de-stink spray) makes me realize that I don’t have a product like that… and I maybe kinda want one.
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PUMP Collection Makeup
This is where things get really interesting. Adding makeup to an athletic beauty collection is a delicate task, but wet n wild has done a really good job with their execution. Instead of big, glittery eyeshadow palettes, they’ve included two multi-functional face palettes that carry eyeshadows, face shades, and lip products all in the same place. It also just so happens to look like toy makeup you’d see at a daycare center. Whatever! As long as it works, who cares?
Also interesting: the BB cream. It’s a sheer, tinted formula that promises to color-correct, even skintone, and boost your glow all at the same time. It only comes in six shades, which is unfortunate, but if it’s sheer enough, maybe it’ll be more versatile than it seems on paper.
Partner Up Blush Stick |
Partner Up Primer Stick |
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Partner Up Lip Balm Stick |
Keep Going Waterproof Eyeshadow Stick |
Makeup Locker 3-in-1 Sheer BB Cream |
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Lastly, you can buy the collection in two separate chunks for $39.99 each. One set includes all of the makeup products from the PUMP collection and the other includes every Partner Up stick and three connectors. Each set comes with a cute, and relatively waterproof cosmetic bag.
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