These five indie brands may be unfamiliar to you, but they're dominating the world of Etsy beauty with their conscious packaging choices and oftentimes equally impressive ingredients. After all, an increased awareness of the effects of packaging go hand-in-hand with ...
Disney is making some serious money moves lately (as if they need it), and in addition to maybe just outright buying Hulu, they've also teamed up with Colourpop to promote their Disney Designer collection. No animation or movie studio has ...
Before last week, the only place I had seen the Profusion beauty brand was at TJ Maxx. Scattered amongst the dented boxes and half-open products, the sturdy Profusion packaging always stood out to me. Plus, it seems like this affordable ...
If you've been through a Walmart within the last year while on a quest for new beauty, you've probably seen the striking black and white packaging of Kokie Cosmetics. They're a Maryland-born brand that's cruelty-free and takes inspiration from the ...
Remember when the only drugstore makeup for medium to dark complexions was the Queen Latifah collaboration with CoverGirl? Things are finally starting to change. Not only are black-owned beauty brands (BOBB, for short) highly celebrated in the beauty community, but ...
From Fortnite to life changing lip treatments, here is a list of five things that I'm feelin' this month. ...
KissMe is a monthly subscription box that includes three exclusive lip products in on-trend, sometimes adventurous shades. I'm constantly playing it safe when it comes to lipstick, someone else selecting them might be the only way I'll get out of ...
Indie beauty brands continue to define the spirit of the season, and Shiro Cosmetics never misses the chance to get creative with their Halloween collections. Their inspirations range from pop culture to literature, and this year, their Into the Unknown ...
Tons of brands are releasing new, spooky products, and Concrete Minerals has gathered all of their Halloween-themed makeup into one tidy collection. ...
Super Mario Bros. is also a slightly misleading collaboration name because this collab involves a ton of characters from the Mushroom Kingdom. Princess Peach also appears on a ton of packaging, and even has her own dedicated products! ...
Seattle-based Beauty YouTuber ThaTaylaa handed $150 over to a Postmates messenger named Jordan and asked him to go to CVS and buy her a full face of makeup. ...
I finally found my best defense against dry, chapped lips, and it came in the form of a lip mask called Slumber Salve from the indie beauty brand, Notoriously Morbid. ...
Maybelline has been pretty quiet over the last several months while they prepared to drop a new summer 2017 makeup line on us. There are dozens of new products, and many of them are lip products, but one in particular ...
I dipped my toe back into the Wet'n'Wild pool and I'm pretty sure I'm ready to dive in. Not everything worked out perfectly from this batch, but I got an immense sampling of what Wet'n'Wild has to offer for less ...
The most polarizing beauty trend of 2017 so far is also one of the hottest trends among first-time makeup users: the smeared lipstick look. I've seen it described as "lollipop lips," "bitten lips" (ew), "popsicle mouth" (how graceful), and the ...
Have you heard this one? There's a buzz that M•A•C Cosmetics are soon going to be available at Ulta Beauty, and I just found out the truth! ...
Spend $20 on beauty and personal care products, and Target will hook you up with a $5 gift card! ...
I've been having a lot of thoughts lately about lipstick. Namely, my favorite lipsticks (put a pin in that). Over the last two years, I've gone through my obligatory makeup-baby liquid lipstick phase. After numerous trials and experiments, I can safely ...
Jaws were dropping left and right as I scrolled through the sale section at Sephora. Some of these products were over 50% off... and for what reason!? No one knows?! ...And no one cares. Let's enjoy reaping the benefits of unexplainable ...
Gin & tonics are extremely persuasive, manipulative drinks. In addition to being my favorite basic cocktail, it's also the reason I'm freshly in love with Love + Toast by Margot Elena. I'm sure tons of you think that gin is the ...