These five indie brands may be unfamiliar to you, but they're dominating the world of Etsy beauty with their conscious packaging choices and oftentimes equally impressive ingredients. After all, an increased awareness of the effects of packaging go hand-in-hand with ...
15+ indie brands have posted up their best and spookiest limited edition beauty collections for Halloween 2018. Explore the dark side of beauty while it's still here! ...
Disney is making some serious money moves lately (as if they need it), and in addition to maybe just outright buying Hulu, they've also teamed up with Colourpop to promote their Disney Designer collection. No animation or movie studio has ...
Caution: Contains cute pictures of baby animals being helped by your drugstore beauty addiction. ...
Before last week, the only place I had seen the Profusion beauty brand was at TJ Maxx. Scattered amongst the dented boxes and half-open products, the sturdy Profusion packaging always stood out to me. Plus, it seems like this affordable ...
If you've been through a Walmart within the last year while on a quest for new beauty, you've probably seen the striking black and white packaging of Kokie Cosmetics. They're a Maryland-born brand that's cruelty-free and takes inspiration from the ...
Remember when the only drugstore makeup for medium to dark complexions was the Queen Latifah collaboration with CoverGirl? Things are finally starting to change. Not only are black-owned beauty brands (BOBB, for short) highly celebrated in the beauty community, but ...
Late November of last year, the internet was amidst a kerfuffle. Climatologists and environmental scientists had come out of their labs to deliver a truth we all knew, but weren't ready to hear: glitter is really, really bad for the environment. ...
Indie beauty brands continue to define the spirit of the season, and Shiro Cosmetics never misses the chance to get creative with their Halloween collections. Their inspirations range from pop culture to literature, and this year, their Into the Unknown ...
Lucky Packs from innocent+twisted alchemy come around only a few times per year. They include five full-sized shadows, selected at random from Innocent & Twisted Alchemy's previous monthly collections. Last week, I bought this makeup organizer. I've never owned anything like ...
When I first stared buying indie makeup, the pots of loose (but beautiful) eyeshadows intimidated me. While I commit to learning how to apply them in their natural form, I've also been learning how to press them into makeup pans ...
Here's a personal question: would you ever wear secondhand cosmetics? I have to cautiously admit that I am not... totally... grossed out by it? I mean, it's not like secondhand cosmetics are found at the bottom of a purse at Value Village and ...
Ever since my makeup brush collection exploded and multiplied, I've felt a responsibility to actually use them all. I may or may not be guilty of getting makeup brushes because I feel like I'm "supposed" to have them... only to ...
When I first saw the model/actress, Jaime King, she was "James King" and there was no possibly way she could get cooler. It was the mid-90s, she was 15 one of the top runway models for Christian Dior and Chanel, and ...