Before last week, the only place I had seen the Profusion beauty brand was at TJ Maxx. Scattered amongst the dented boxes and half-open products, the sturdy Profusion packaging always stood out to me. Plus, it seems like this affordable ...

As a kid, I thought wallpaper the furthest thing from my aesthetic, and now I'm flipping my lid for a collaboration between H&M and Anna Glover, a famous wallpaper & print designer. ...

May is a tenuous month in the Deep South, where the summer rain hasn't settled in but the heat sure has. It's been obliteratingly hot in Memphis already. The Weather Channel predicts rain every day, but it never actually happens ...

After events like the Met Gala and the derby, it becomes painfully clear that I am too poor to ever buy, wear, or maintain anything high fashion. Thankfully, sneaky budget fashion brands do an excellent job of making budget-obsessed people ...

Wet N Wild has teamed up with the Los Angeles chapter of the National Audobon Society to create the Flights of Fancy collection which is inspired by the dwindling population of California of hummingbirds. See the collection & find out ...

A post dedicated to the wondrous marriage of galactic imagery and affordable beauty products is long overdue. Over the last year or more, we've seen everything "cosmic," "intergalactic," and "celestial" hit the beauty shelves everywhere from prestige beauty departments to ...

Her Universe, a brand that consistently releases affordable and wearable geek fashion, has come out with an Avengers: Infinity War collection full of athleisure clothing, accessories, and a batch of beauty products including lip glosses and an eyeshadow palette. ...

Remember when the only drugstore makeup for medium to dark complexions was the Queen Latifah collaboration with CoverGirl? Things are finally starting to change. Not only are black-owned beauty brands (BOBB, for short) highly celebrated in the beauty community, but ...

Earlier this month, our perpetual favorite leggings brand, Bombsheller, released their spring collection of fresh leggings. This year, the spring theme was all about succulents and cacti, both of which are unbearably cute, and make for some pretty adorable leggings ...

Whether they're on your glasses or your sunglasses, the ornate chain that your grandmother wore to keep her glasses from falling off are officially back. Or, at the very least, they're available if you think they're cool. We've been seeing ...

Revamp your entire skincare routine with a quick $50 thanks to Milk Makeup's latest release. The B.O.S.S. Skincare Set retails for $49 and contains four of Milk Makeup's best-selling skincare products in their mini, travel-sized forms, and includes a slick ...

As you probably know, Zendaya is a Disney-alum who is currently serving her time as the star of The Greatest Showman and the world's new favorite style ingenue. Not only does Zendaya have a unique style (and her own clothing line), ...

Naja Lingerie makes some of the most beautiful ethical lingerie and undergarments in the lingerie sphere. Naja is so good at ethical lingerie that I still think about their beautiful Talavera pattern longline bras. Once you see them, you'll see ...

For International Women's Day, shop the closets of the 30 biggest trend-setters at ThredUp including actress Gina Rodriguez, YouTuber Aspyn Ovard, and fashion editor Lauren Chan! 100% of the proceeds will go to Girls, Inc. ...

For spring, Wet N Wild is focusing on a segment of the beauty community that is typically only serviced by indie beauty brands and Kat Von D: the spring & summer goths. ...